Friday, November 9, 2012

Wall Street rises, but off highs after Obama's talk

NEW YORK (Reuters) - Stocks advanced on Friday, but were well off session highs after comments by President Barack Obama and House of Representatives Speaker John Boehner left investors little hope that a deal to avoid the "fiscal cliff" was on the horizon.

Both the S&P 500 and the Nasdaq had risen 1 percent around midday following economic data showing consumer sentiment was at its highest level in more than five years and wholesale inventories jumped in September.

But the fiscal cliff and the euro zone's debt crisis remain the primary concerns for investors.

House Speaker Boehner had called on Obama to lead the efforts to avert the cliff, but stood by his opposition to any tax increases on the wealthy.

Obama later invited congressional leaders to the White House to start negotiating a deal, but again pushed for higher taxes for wealthier Americans, underscoring the divide in any bargaining.

"Investors were disappointed. There was an anticipation that there may be more willingness to compromise, but just like Boehner did earlier in the day, both camps stuck to their lines in the sand, so to speak," said Mohannad Aama, managing director of Beam Capital Management LLC in New York.

The S&P 500 fell 3.6 percent in the previous two sessions, its worst two-day performance in slightly over a year, following the U.S. election as investors shifted their focus back to the looming "fiscal cliff" and the euro zone's debt crisis.

The potential for higher tax rates in 2013 is pushing investors to sell both losing and winning stocks for the year, as they seek to decrease the tax impact from their positions this year and next.

The fiscal cliff, a combination of government spending cuts and tax increases set to go into effect early next year unless Congress acts to change the law before then, could take an estimated $600 billion out of the U.S. economy and push it into recession.

The Dow Jones industrial average <.dji> gained 13.59 points, or 0.11 percent, to 12,824.91. The Standard & Poor's 500 Index <.spx> rose 5.34 points, or 0.39 percent, to 1,382.85. The Nasdaq Composite Index <.ixic> added 17.75 points, or 0.61 percent, to 2,913.33.

Euro-zone concerns also linger for investors. Growth in Germany, Europe's largest economy, is likely to weaken in the next two quarters as companies postpone investments while France's central bank said it expected the euro zone's second-largest economy to slip into recession as 2012 ends.

Greece is fast running out of cash while it awaits the next tranche of its 130-billion-euro international bailout that is keeping it afloat, a deputy finance minister said.

The S&P 500 closed on Thursday below its 200-day moving average for the first time in five months, a bearish technical signal that could keep stocks under pressure.

Groupon Inc's shares sank 29.5 percent to $2.77 a day after the daily deal company's results fell short of Wall Street's expectations.

The stock of J.C. Penney fell 4.8 percent to $20.65 and ranked as the S&P 500's biggest decliner after the retailer reported a sharper-than-expected decline in quarterly sales at stores open at least a year.

According to Thomson Reuters data through Friday, of the 449 companies in the S&P 500 that have reported earnings, 63.3 percent have topped analysts' expectations - slightly above the 62 percent average since 1994, but below the 67 percent beat rate over the past four quarters.

But revenue results remain disappointing, with only 38.2 percent of companies topping expectations - well below the 62 percent average since 2002, and the 55 percent beat rate over the past four quarters.

(Reporting by Chuck Mikolajczak; Editing by Jan Paschal)

Source: http://news.yahoo.com/stock-index-futures-signal-flat-higher-open-101252143--finance.html

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Thursday, November 1, 2012

How To Write An Ebook To Market With

How To Write An Ebook To Market With

Click around on the Net, and you?ll see businesses giving away ebooks left, right and center.

You might see a hair salon with an ebook on matching your makeup to your hair color. Or a yoga studio with an ebook on ergonomic postures for the workplace.

It?s not that these businesses are passionate about sharing their messages with the world. Rather, the ebooks are a marketing utensil.

Why An Ebook?

A well-written ebook demonstrates that the company it?s from is run by experts in their field. They know all the nitty-gritty details, so customers can trust that they?re dealing with a reputable, knowledgeable business.

Generally, these ebooks are given away for free. This sparks appreciation from recipients, who may feel compelled to make a purchase in return (due to the rule of reciprocity).

Finally, the content of the ebook usually suggests ways readers can use the company?s products or services. If a soapmaking supplies vendor writes about how to tint soap red with sandalwood powder, it stands to reason they?ll include a link to their powdered sandalwood.

What Should I Write About?

Notice that none of the reasons are ?the companies happen to employ budding authors.? That?s because the point isn?t to write beautifully; it?s to share helpful information you?re an expert on.

So that is exactly what you?ll write about. If you?re a fitness trainer who?s worked with a lot of older clients with back problems, you could write about safe exercises for injured backs or sleeping tips for back relief. You could even include sketched diagrams.

If you?re a baker with an online shop that specializes in gluten-free pastries, write up your top 3 gluten-free recipes, complete with tips for storing, freezing and serving.

And so on. Determine your expertise, then ask yourself what questions people may have on the topic. Write out your answers in your ebook.

How Do I Create The Ebook?

An ebook can be written in any word processing program (such as Microsoft Word or Open Office) as long as you can export your finished work as a PDF. This preserves your file so recipients can?t edit it.

In any of these programs, you can add pictures throughout to illustrate your points, display charts or graphs or provide points of visual interest.

If you want to incorporate special effects, such as flipping pages or an embedded video, you can choose the right ebook software for your needs from this list.

And How Do I Publish It?

Once it?s a PDF, the easiest way to get your ebook onto the Internet is to host it on your site. Then, share the ebook by sharing the link to where it lives on your site.

If you?re using WordPress, add the ebook as a new piece of media. This works for files up to 10 MB.



If your ebook is larger than 10 MB, the easiest solution is to upload it to Dropbox and share the link provided.

Now, How Do I Market With It?

Once the ebook is finished, you can use it to drum up sales. In an upcoming post, we?ll walk you through the steps you?ll want to take.

To see it, make sure you?re signed up to get emails from our blog ? the form?s below!

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Source: http://www.aweber.com/blog/email-marketing/write-an-ebook-to-market-with.htm

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