Essential tips for home-based businesses - My Network Marketing ...

Essential tips for home-based businesses

Karl Baxter, who runs web-business Wholesale Clearance in the UK, provides some tips to anyone thinking of running a retail business from home.

Getting your business to the top of Google

There is a lot of competition online which makes it difficult for people to find your website, unless you invest a lot of time in search engine optimisation (SEO). for quick wins online, try analysing your website and pick out the key words associated with your brand and products. These should then be placed into your website text (although be sure to place the words into proper sentences!) and Google will start associating specific search terms with your company.

Getting your products noticed

It?s important to know your market and where your products might be best placed. for some quick sales on your products, try placing them at a slightly lower rate than competitors (perhaps this might be through eBay) or add free or fast delivery (this could be through your website) as you need to stand-out out in an extremely competitive market.

Google ad words

Google ad words can be a perfect way to drive traffic to your website. However, it?s important to know which words people might associate with your company and your products in order to get the most from this. It?s a very costly way of pushing a particular product that you know is fairly unique in its appeal. for example, a particular designer dress, or a collector?s item as it will appear prominently when people search for this on Google.

A good quality picture is the price of a 1,000 words

Whether you are selling your product on eBay, Amazon or through your own company website, the picture quality is hugely important. This particular aspect can often be over-looked when you are selling large amounts of stock. Take the time to take close-up real-life photographs that do not look like stock photos. Not only does this increase buyer confidence, but it builds a certain amount of trust in your products and overall, you and your brand.

Be your own financial director

Most home based businesses have small budgets but they should be used wisely by never having too much stock and keeping on top of your finances. Once sales pick up there are many financial tracking software packages available for small businesses.

After sales techniques

Once you have sold your item, it?s important that you communicate effectively with your buyer. Ensuring that you keep well organised and prompt is the key to success online. Of course, sending your products out with proof of postage is important as many buyers might try and con you out of your products. Equally, should a buyer be dissatisfied with their product, it is your duty to assert your seller?s guidelines and justify what your ethical procedures are for dealing with faulty items or unhappy sellers.

Essential tips for home-based businesses

Source: http://mynetworkmarketingadventure.com/essential-tips-for-home-based-businesses/

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